{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "schema_version": "1.1",
  "content_item_id": "editorial-telegram-004-source-map-teams.en",
  "translation_group_id": "editorial-telegram-004-source-map-teams",
  "locale": "en",
  "type": "briefing",
  "section": "signal",
  "slug": "source-map-for-seo-pr-aso",
  "title": "A source map: where SEO ends and PR begins",
  "description": "An editorial column on reading AI-answer sources and assigning work across SEO, PR, and ASO.",
  "direct_answer": "Here SEO means “search engine optimization.” Look beyond whether a brand was named and inspect the pages supporting different parts of the decision. A source map shows where an accessible site page is needed, where independent evidence is needed, and where app information must agree across Google Play, App Store, or RuStore.",
  "sections": [
    {
      "heading": "Why one team is not enough",
      "paragraphs": [
        "A product answer often combines several jobs: explain criteria, confirm a feature, compare options, and give a next step. One page may cover only one of them well. If a team watches only the brand name, it misses which part of the decision lacks evidence.",
        "A source map turns an answer into a list of checkable roles. It is not a map of a hidden algorithm and not causal proof; it is a planning interface or mode."
      ]
    },
    {
      "heading": "How to build the map",
      "paragraphs": [
        "Choose several real prompts about selecting a product. Save the full answer and URLs for each. Label each page’s role: criteria, comparison, feature, limitation, external context, or next step. One URL can have several roles, but record that explicitly.",
        "Do not add a page merely because its domain is familiar. There must be a link between the source text and a specific part of the answer. If that link is not visible, mark it unknown."
      ]
    },
    {
      "heading": "The SEO role",
      "paragraphs": [
        "SEO owns accessible pages and clear coverage of topics the site genuinely needs to explain. That may be a separate scenario, limitations, or comparison page when it has an independent reader job.",
        "The map cannot show that a page will automatically earn a source link. It only exposes a gap: a needed fact is currently supported by external or competing material."
      ]
    },
    {
      "heading": "The PR role",
      "paragraphs": [
        "PR matters where an answer needs external context: independent research, commentary, an industry document, or another source that is not the company’s self-description. The goal is not more mentions, but a checkable support for a specific claim.",
        "A published piece does not become evidence automatically. The map should record its date, subject, and exact role in the answer."
      ]
    },
    {
      "heading": "The ASO role",
      "paragraphs": [
        "For an app, check its separate public pages on Google Play, App Store, and RuStore. Name, description, features, limitations, and scenarios should not contradict the site. The presence of a platform domain among sources is not the same as a link to the exact app page.",
        "This matters for the post-answer action: AI may name an app without giving a link where it can be downloaded immediately. Record that separately from the mention."
      ]
    },
    {
      "heading": "How to decide",
      "paragraphs": [
        "After mapping, ask three questions. Is there a site page answering the criterion? Is there external support for the important claim? Do the product and app descriptions agree across relevant platforms? A “no” determines the next editorial or team action.",
        "Repeat the same prompts after a change and compare source roles, not only whether a name appeared. Do not call the change a cause of improvement without comparable periods and repeated observations."
      ]
    }
  ],
  "published_at": "2026-09-09",
  "modified_at": "2026-09-23",
  "data_through": "2026-09-23",
  "next_review_at": "2026-10-23",
  "author": "GeoAeoAle Editorial",
  "origin": "editorial",
  "topics": [
    "SEO",
    "PR",
    "ASO",
    "source mapping"
  ],
  "publisher": "GeoAeoAle Editorial",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "canonical_url": "https://geoaeoale.com/en/signal/source-map-for-seo-pr-aso/",
  "claims": [
    {
      "claim_id": "map-004-google",
      "text": "A map of visible sources helps assign editorial work, but it does not reveal the complete internal source-selection process.",
      "status": "inference",
      "confidence": "medium",
      "source_ids": [
        "google-ai-search",
        "google-ai-optimization"
      ],
      "publication_status": "public",
      "confidentiality": "public"
    }
  ],
  "sources": [
    {
      "source_id": "google-ai-search",
      "canonical_url": "https://developers.google.com/search/docs/appearance/ai-features",
      "title": "Top ways to ensure your content performs well in Google's AI experiences",
      "publisher": "Google Search Central",
      "source_type": "official",
      "locale": "en",
      "published_at": null,
      "checked_at": "2026-09-11",
      "sha256": "c6b267ed42c26ee63151c87d27de45d8882a5b7dc77c3d3dece510b21d63c300",
      "license": "Source terms apply",
      "visibility": "public"
    },
    {
      "source_id": "google-ai-optimization",
      "canonical_url": "https://developers.google.com/search/docs/fundamentals/ai-optimization-guide",
      "title": "AI features and your website",
      "publisher": "Google Search Central",
      "source_type": "official",
      "locale": "en",
      "published_at": null,
      "checked_at": "2026-09-11",
      "sha256": "268c1b39f2e4c118469b551091463cc283a8f854dc019f1b02a5643ca05c31d7",
      "license": "Source terms apply",
      "visibility": "public"
    }
  ],
  "related_slugs": [
    "google-ai-search",
    "ai-visibility",
    "structured-data",
    "source-attribution"
  ],
  "distribution_links": [
    {
      "kind": "telegram",
      "url": "https://t.me/geoaeoale/11",
      "label": "Short version on Telegram"
    }
  ],
  "limitations": [
    "A map shows only the visible answer and links. It does not reveal every internal search, replace analytics, or prove that a page change caused an answer change."
  ],
  "corrections": []
}